Southern Lion is a 50/50 joint venture company between Lam Soon (M) Bhd and Lion Corporation, Japan. The company celebrates its 20th anniversary on June 15th, 2007.

This capped a 20-year journey from a humble factory back in Larkin, Johor in 1987 to the present 10-acre site in Tebrau industrial estate, Johor. The manufacturing plant has made many achievements during the period of 20 years.  In 1999, Southern Lion became the first detergent manufacturer to be ISO 9001 certified for quality.

In this span of 20 years, Southern Lion’s brands have grown to become familiar household names, brands like Bio Zip, TOP, Shokubutsu, Fresh & White, Kodomo and Zact are well accepted by consumers. More and more Malaysian households are using Lion products.  More than 7 out of every 10 households are Southern lion’s customers. Bio Zip is the No. 1 detergent brand, and Shokubutsu is the No. 1 shower foam in Malaysia  (Taylor Nelson Sofres, World Panel, March ‘06 to March ‘07). Household penetration by Southern Lion products continues to grow year by year, attesting to the quality of Lion products and giving credence to its consumer acceptibility.

In Southern Lion, it is the company’s vision to build brands that are synonymous with high quality and care for the environment.  It is a corporate mission to bring improved hygiene, health and quality of life to the individuals and community that they served. Southern Lion would continue in doing so. With good manufactuing proficiency and a culture of product innovation, the company is further poised for accelerating growth ahead.