KODOMO LION, the No. 1 brand in children toothpaste category in Malaysia*, have re-launched with a brand new look! This special children toothpaste is uniquely formulated with the child's needs and safety in mind. It contains Fluoride ion to protect the enamel. In addition, the sugar free formulation is suitable for your child’s daily use.

The new formulation is improved with 5% Xylitol. Xylitol enhances the efficacy of Fluoride and Calcium to restore and strengthen teeth against early formation of cavities. Early stage of cavity formation can be restored within 14 days with new KODOMO LION Children Toothpaste.

KODOMO LION is made under licensed from Lion Corporation, Japan - The Oral Care Specialist since 1891. It has strong technical support from Lion Japan that ensures unsurpassed quality and product innovation. This make KODOMO LION the

KODOMO LION Children Toothpaste is now available in leading Hypermarket / Supermarket, provision outlets, sundry shops and pharmacies nationwide. It is retailed at RM2.60 for 40g and RM3.90 for 80g. Available in 4 variants: Strawberry, Orange, Grape & Apple. The 4 fun fruity flavors make brushing experience so much fun and exciting!

*Source: Taylor Nelson Sofres April 2008