Many people have Bad Breath… are you one of them? Most of the time, people can smell others’ bad breath but not their own. Thus, it could be awkward & embarrassing when someone tells us that we have this problem, provided if anyone is bold & care enough to approach us. So, why wait for someone to tell us? Overcome bad breath with the New Fresh & White Fresh Blast Gel Toothpaste!

Fresh & White Fresh Blast is the latest product from the renown household brand, Fresh & White – the No.3 best selling toothpaste in Malaysia.The new Fresh Blast is an improved formulation with 0.3% Sodium Lauroyl Sarcosinate that fights bad breath to the very source of it – bacteria that causes bad breath.

The special content of 0.3% Sodium Lauroyl Sarcosinate eliminates bad breath bacteria with 2X the effectiveness compared to normal toothpaste. In addition, it contains 2-Fluoride to protect tooth enamel and strengthen teeth.

Fresh & White Fresh Blast comes in 2 exciting variants; Xtra Fresh Gel and Whitening Gel. Xtra Fresh Gel variant has Extra Mint Taste with menthol mint for exhilaration cool and refreshing sensation for longer lasting freshness. As for those looking for additional whitening benefits, the Whitening Gel variant contains Whitening Agent, SPP (Sodium Pyrophosphate) that removes stains effectively and restores natural whiteness to teeth. Whitening gel also comes with sparkling blue beads that helps to remove stains on teeth, while enhancing the gel's crystal clear appearance.

Users can expect to experience more confident fresh breath and take pride in stronger, whiter and brighter teeth. That’s not all. Targeting the modern & contemporary, the new packaging has bright vibrant metallic colours with young human icons that appeal to the younger generation. So, kick start your day with the new exciting sparkling crystal gel, adding more fun and groove to your otherwise mundane brushing!

Fresh & White Fresh Blast is made under licensed from Lion Corporation, Japan – The Oral Care Specialist since 1891. It has strong technical support from Lion Japan that ensures unsurpassed quality and product innovation. Besides, JAKIM has testified that Fresh & White Fresh Blast is certified Halal by the Majelis Ulama Indonesia which is approved by JAKIM.

Fresh & White Fresh Blast Gel Toothpaste is now available in leading Hypermarkets / Supermarkets, provision outlets and sundry shops nationwide. It is retailed at RM2.90 for 100g, RM3.90 for 160g.

In conjunction with the launch of Fresh & White Fresh Blast, there is an attractive promotion where consumers will get a travel pack free with every purchase of 160g.

LION - Japan’s Oral Care Specialist Since 1891 * Data Source: TNS 2006