Press Release July 2009

Shokubusu & MY FM 11th Birthday Bash


First of all, let us congratulate MY FM in celebration of their 11th anniversary. I believe that most of you must be wondering why Shokubutsu is the sponsor of this event. Coincidentally, we are proud to announce that this year also marks Shokubutsu 11th successful year in Malaysia and we are glad to be celebrating our 11th anniversary together with MY FM. Moving on, we are certain to strive for better.

There are many similarities indeed between Shokubutsu and MY FM.

  • MY FM is the Number 1 Chinese Radio Station, likewise, Shokubutsu is also the Number 1 liquid shower foam in total Peninsular Malaysia (source: TNS, Consumer panel, June 2008 to June 2009). This proves that both MY FM and Shokubutsu are the most popular family brand in town.
  • MY FM, an energetic and creative radio station, has successfully attracted wide audiences and is the most favorite Chinese radio station over the years. Shokubutsu is an innovative brand too. Shokubutsu is the first liquid shower foam made with 100% plant cleansing ingredients; first to impart its environmental friendly quest through the introduction of refill pack, value for money to consumers too. Not only that, Shokubutsu is the first who successfully introduce Sports shower foam series. And this year, we will have a newborn to commensurate our 11th year old celebration.
  • Many do know that MY FM has lots of faithful listeners, likewise Shokubutsu. Market research Company, TNS survey result (2006-2008) showed that Shokubutsu loyalty rate had surpassed other international liquid shower foam brands.
Why more and more households are using Shokubutsu? This very much attributed by friendly formulation made of 100% plant based cleansing ingredients. Additionally, Shokubutsu Shower Foam is backed by exclusive formula from Lion Japan that lathers easily thus, giving you that cleansing, refreshing and satisfying feeling throughout and after shower which is especially important to suit Malaysia’s hot and humid weather. Shokubutsu is also approved by the Malaysian Ministry of Health, Halal certified by Jakim and also Good Manufacturing Practices (GMP) certified by State Drug Supervision and Management (BPFK). These are all credible endorsements to Shokubutsu’s superior quality.

There’s no denial that our successes would never have been realized without the staunch support from our loyal customers. This is why; Shokubutsu is here together with MYFM to reward our strong supporters to the biggest show in town – MYFM Birthday Bash Concert this coming August 15, 8pm at Genting Arena of Stars. From July 13 until August 14, you stand a chance to win 2 tickets to MY FM birthday bash concert just by purchasing any 2 packs of Shokubutsu. For more details, please log on to www.my.com.my or www.southernlion.com.my. Remember to get freshen up with Shokubutsu Shower Foam before you join the biggest show in town.

See you there!


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