Escape Everyday to Japan, Thailand, Bali and The Orient with the New Shokubutsu World Famous Bathing Series
Southern Lion Launches New Range of Shokubutsu
Petaling Jaya, 10 December 2009 Shokubutsu, the leading shower foam brand in
Malaysia today introduced an additional range to the current line of popular
Shokubutsu products, the new Shokubutsu World Famous Bathing Series.
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With the theme EscapeEveryday with Shokubutsu, Malaysians can now
escape everyday to Japan, Thailand, Bali and The Orient with the new Shokubutsu
World Famous Bathing Series which is inspired by the bathing traditions unique to
these countries. The new Shokubutsu World Famous Bathing Series aims to bring
relaxation, rejuvenation and breathe life back into our stressful everyday lives right
in our own shower cubicle, everyday.
Speaking at the launch, Managing Director of Southern Lion Sdn. Bhd., Mr. Ho Mun
Woh said, "At Southern Lion, we pride ourselves in staying true to our Japanese
heritage in the products that we offer to our customers. Our products are produced
under stringent quality control to ensure that they are of the highest quality and are
environmentally friendly and we strive to uphold our mission, which is to continuously
improve hygiene, health and the quality of life of Malaysian consumers by offering
products of innovative concept. Towards this end, we are proud to launch a new
range of shower foam to add to our household brand, Shokubutsu."
Synonymous with producing innovative products of high quality and environment
care, Southern Lion is set to revolutionize the shower foam market with the new
range of Shokubutsu World Famous Bathing Series. Shokubutsu is currently the No.1 Beauty Shower Foam Brand in Malaysia according to the 2009 survey by TNS
Consumer Panel.
"With the new Shokubutsu World Famous Bathing Series, Malaysians now have the
'passport' to escape everyday to rejuvenate themselves as they are transported
into the sanctuary of the bathing traditions of Japan, Thailand, Bali and The Orient,"
added Mr. Ho.
The new Shokubutsu World Famous Bathing Series comes in four variants; Onsen
Therapy, Balinese Escape, Thai Exotica and Oriental Charm. Each variant including
the ingredients used is representative of a renowned destination that encapsulates
the essence of the bathing traditions found there.
| Variant |
Special Ingredient |
Benefits |
| Onsen Therapy |
Onsens minerals |
Promote health through it's rich Hot Spring minerals |
| Hinoki Cypress |
A typical wood used in making Japanese Onsen and even bath tubs that is stress-relieving thorugh its natural scent that relaxes and soothes breathing |
| Balinese Therapy |
Frangipani |
Great blend that intoxicates senses |
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Sweet Basil |
Superb aroma-therapy ingredient to cheer mind and heart |
| Thai Exotica |
Lemongrass |
Relieve stress through its delicate scent |
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Turmeric |
High anti-oxidant and adds radiance to skin |
| Oriental Charm |
Orange Peel |
Soothing and refreshing fragrance enchances refreshing appeal |
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Goji |
Known as Wonder-berry that is rich in nutrients and potency to anti-ageing |
Diagram 1: Special Ingredients and Benefits in the Four Variants of new Shokubutsu World
Famous Bathing Series.
Shokubutsu was first introduced in Malaysia in 1998, with only 2 variants from the
Classic range. The subsequent introduction of Shokubutsus refill pack helped
consumers to save while also being friendly to the environment. The refill pack
received overwhelming response and in 2000, Shokubutsu became a key player in
the Liquid Shower segment.
R&D cum Technical Director of Southern Lion Sdn. Bhd., Mr. Masahiro Kusunose
said, "The new Shokubutsu range maintains the quality of ingredients and care of
production proven in all Shokubutsu products. Shokubutsu means 'plant' in
Japanese, and reflecting its name, all Shokubutsu products are made with 100%
cleansing ingredients derived from plants. The new Shokubutsu World Famous
Bathing Series is also enriched with γPGA, a soy-based ingredient that has been
proven to improve moisturizing effect and skin elasticity yet does not leave a slimy,
sticky feel on the skin."
In conjunction with the launch, Southern Lion has organized an "EscapeEveryday
with Shokubutsu" roadshow at Sunway Pyramid from 9 13 December 2009. The
roadshow features a "Reality of Life" walkthrough where public can experience the
four different 'escapes' that the new range provide. There will also be interactions
with DJs from Mix FM, MyFM and Era FM who will be at the roadshow, together with
their cruisers who will be giving out freebies.
Shokubutsu World Famous Bathing Series is now available in all major supermarkets
and hypermarkets in three pack sizes 220ml bottle pack (RM 6.50), 500ml refill
pack (RM 8.95) and 650ml bottle pack (RM15.90). |
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