Press Release February 2010

Shokubutsu World Famous Bathing Series


Every individual needs some form of escape everyday. Away from the cages of daily worries, working stress, troubled relationships, financial issues and everything that comes in as part and parcel of life.

The only time where one can find solace is when we step into our bathroom. It is a place where we get absolute privacy; transporting ourselves into a world of our own. As such, showering is the only occasion when one can redeem their true self. It is an occasion to be truly treasured with pleasure.

Bathing isn’t just about basic cleansing. It is about a tradition set centuries ago as a social gathering while at the same time, promoting a healthy well-being and these traditions vary from country to country.

Shokubutsu, the leading shower foam brand in Malaysia is proud to bring you a whole new series of World Famous Bathing Series. Each and every variant including the ingredients used is representative of a renowned destination that encapsulates the richness of the bathing traditions of :

A century long bathing ritual that through the richness of its hot spring mineral and therapeutic scent of hinoki cypress; transports you to a whole new experience of de-stressing and revitalization.

The magical tradition of rejuvenation and nourishing through their herbal blends that also create inner peace that translates into outer beauty giving you that ultimate relaxation and unwinding moments.

Exotic as it sounds, this is a bathing tradition that exploits the goodness out of culinary herbs since olden Siam that gives the ultimate re-energising and uplifting relief to tired mind and body.

A luxury of the upper class that dates back thousands of years where steam baths and hot springs are often mixed with herbs, fruits and flowers to restore and balance body and mind.

Not only will its exclusive formula from Lion Japan give you that superiority in lathering and easy-rinsing performance for that cleansing, refreshing and satisfying feeling throughout and after shower, this new series with its tantalizing fragrances giving you that allow you the momentary escape you much needed everyday.

In addition, this new Shokubutsu World Famous Bathing Series is enriched with γPGA, a soy-based ingredient that has proven studies showing improved moisturizing effect and skin elasticity.

Escape…everyday into a world of your choice with just 2 pumps or more on any bottles of our Shokubutsu World Famous Bathing Series through choices of Onsen Therapy to de-stress and revitalize with its Hinoki Cypress, Balinese Escape to relax and unwind with its frangipani and sweet basil, Thai Exotica to re-energise and uplift with its turmeric and lemongrass or Oriental Charm to restore and balance with Goji and orange peel.

Shokubutsu World Famous Bathing Series is now available in leading outlets near you in three pack sizes – 220ml Handy Pack (RM 6.50), 500ml Refill Pack (RM 8.95) and 650ml Home Pack (RM 15.90).

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