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| Southern Lion Sdn Bhd commenced operations in our factory located in Larkin Industrial Estate. |
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| Due to the increase in productivity our factory relocated to our current site,in Tebrau Industrial Estate, Johor Bahru. |
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| A second drying tower was built to cater to the increasing demand of our detergents. |
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| We became the FIRST detergent manufacturer to be certified with ISO 9001, a testament to our commitment towards maintaining high quality and standards. |
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| The Lion Dental Health Program was launched to promote oral health awareness . Since 1998, we have reached out to more than 1 million children across Malaysia. |
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| Gas Sulfonation Plant was commissioned to increase capacity and improve cost-efficiency, while in return provide affordable products for the consumer. |
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| Bio Zip became the No 1 Polybag Powder Detergent in Malaysian households (TNS, Consumer Panel). |
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| Our Production Plant was certified Halal by JAKIM to provide assurance to our Muslim consumers. |
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| TOP Detergent became the NO 1 Premium Powder Detergent in Malaysian households (TNS, consumer panel). |
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| Kodomo Lion toothpaste maintained its position as the NO 1 Children’s Toothpaste. |
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| Southern Lion celebrated our 20 anniversary, fulfilling consumer needs in Malaysia. |
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| Launched our Corporate Website and Consumer Careline to provide sufficient information and channel to receive feedback from consumers. |
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| Launched a new GMP plant to ensure high quality standard in producing Personal Care Products and cater to the increasing demand. |
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| New Drying Tower was built to support continuous market growth. |
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| Expanded the Liquid Detergent Plant to a newly acquired 2 acres site to produce liquid detergent and fabric softener for domestic and overseas market. |
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| Signing of MOU with Dept of Environment, Johor as our commitment to contribute in efforts to preserve the environment. |
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| New Research & Development building and facilities to support product innovations. |
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| Celebrating 30 years of success and delivering our promise of a better and healthier living for fellow Malaysians. |
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| Southern Lion launched a long term partnership with Department of Wildlife & National Park (PERHILITAN) to contribute to the Johor Elephant Sanctuary in August 2017. |
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| Incorporated Lion Corporation Japan’s Corporate Slogan “Life.Love.LION” as part of our own Corporate Slogan. We have made it our mission at Southern Lion to contribute to ordinary life, everyday, fulfilling the spirit of love. |
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