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home > Our Company> Milestones

Beginning

of Southern Lion

1987

Southern Lion Sdn Bhd commenced operations in our factory located in Larkin Industrial Estate.

1990

Due to the increase in productivity our factory relocated to our current site,in Tebrau Industrial Estate, Johor Bahru.

1997

A second drying tower was built to cater to the increasing demand of our detergents.

The Lion Dental Health Program was launched to promote oral health awareness . Since 1998, we have reached out to more than 1 million children across Malaysia.

1998

Milestone

2003

		Certified ISO 14001 for an effective Environment Management System.
		Received GMP (Good Manufacturing Practice) certification for quality assurance and product safety.

2001

Bio Zip became the No 1 Polybag Powder Detergent in Malaysian households (TNS, Consumer Panel).

2000

Gas Sulfonation Plant was commissioned to increase capacity and improve cost-efficiency, while in return provide affordable products for the consumer.

1999

We became the FIRST detergent manufacturer to be certified with ISO 9001, a testament to our commitment towards maintaining high quality and standards.

2006

Our Production Plant was certified Halal by JAKIM to provide assurance to our Muslim consumers.

TOP Detergent became the NO 1 Premium Powder Detergent in Malaysian households (TNS, consumer panel).

Kodomo Lion toothpaste maintained its position as the NO 1 Children’s Toothpaste.

2007

Southern Lion celebrated our 20 anniversary, fulfilling consumer needs in Malaysia.

Launched our Corporate Website and Consumer Careline to provide sufficient information and channel to receive feedback from consumers.

2009

Launched a new GMP plant to ensure high quality standard in producing Personal Care Products and cater to the increasing demand.

2012

New Drying Tower was built to support continuous market growth.

Expanded the Liquid Detergent Plant to a newly acquired 2 acres site to produce liquid detergent and fabric softener for domestic and overseas market.

Signing of MOU with Dept of Environment, Johor as our commitment to contribute in efforts to preserve the environment.

2013

2018

Incorporated Lion Corporation Japan’s Corporate Slogan “Life.Love.LION” as part of our own Corporate Slogan. We have made it our mission at Southern Lion to contribute to ordinary life, everyday, fulfilling the spirit of love.

Launched New and innovative products:

		Top Turbo Concentrated Detergent in 2 variants
		Top Plush Fabric Conditioner n 5 variants
		Systema Advance Anti Plaque Toothpaste range with 3 variants

2017

Celebrating 30 years of success and delivering our promise of a better and healthier living for fellow Malaysians.

Southern Lion launched a long term partnership with Department of Wildlife & National Park (PERHILITAN) to contribute to the Johor Elephant Sanctuary in August 2017.

2016

New Research & Development building and facilities to support product innovations.

2019

Launched New and innovative products:

		Mochi Hada Face & Body Shower Lotion in 2 variants
		Mochi Hada Face & Body Shower Oil
		Systema Sensitive & Gum Protection Toothpaste in 2 variants
		Kodomo Lion Strawberry Mint Toothpaste
		Fresh & White Natural Fresh Mint Toothpaste

Launched new and innovative products:

		Fresh & White Volcanic Whitening
		Kirei Kirei Anti-bacteria Foaming Hand Soap
		TOP Gentle Care Liquid Detergent

2021

Launched new and innovative products:

		TOP Magical Infusion Powder Detergent
		Systema Ultra Dense Gum Protect

2023

Launched new and innovative products:

Systema Gokujo-63

2024

Our Story

To Be Continued