Southern Lion Sdn Bhd
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Re-Designing Everyday Living,
Guided by 100 years of excellence from Lion Japan
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| At the heart of our mission lies a steadfast dedication to enhancing everyday living. With over 100 years of experience and strong roots in Lion Japan, we combine tradition with advanced technology to deliver products that re-define daily life. |
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| Built on a foundation of trust, quality, and excellence, we believe that by bringing passion, professionalism, and love to our work, we elevate the quality of life for our consumers in meaningful ways. |
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| Established First Trading Company in 1891 (Kanda, Tokyo) |
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| We are committed to creating and re-designing products that not only meet but exceed the expectations of our consumers, making a tangible difference in their everyday lives. |
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| From household essentials to personal care items, each product is meticulously designed to address the evolving needs of our customers, making their daily routines more convenient, enjoyable, and fulfilling. |
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| Internally, our corporate culture fosters creativity, collaboration, and continuous improvement. We empower our employees to think outside the box, experiment with new ideas, and challenge the status quo, ensuring that we remain at the forefront of innovation in our industry. |
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| As we journey forward, our mission to improve everyday living remains our guiding principle. Whether through the introduction of groundbreaking products, the implementation of sustainable practices, or the cultivation of a vibrant corporate culture, we are committed to making a lasting difference in the lives of our consumers and the communities we serve. |
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