At Lion, we believe that happiness is about loving life and living it to the fullest. Southern Lion strive to bring a happier, cleaner and healthier living to all Malaysians by introducing products designed to change, improve and impact positively on the quality of life of Malaysians.


To be the Company of Choice to all our stakeholders,

  • To earn trust in and attachment to our company and brands among Malaysian consumers by conscientiously listening to their changing needs and meeting their expectations through innovation and inspiration.
  • To provide a conducive and safe working environment where teamwork, accountability, challenging spirit and integrity are the core values cherished by all.
  • To build mutual beneficial relationship with our business partners based on fairness and shared commitment in serving the Malaysian consumers better.
  • To be a good corporate citizen by utilizing our core competency to contribute to society and the preservation of environment.
  • To continuously strengthen our organization and corporate core competencies for long term sustainable growth.