Southern Lion participated in the JB Car Free Morning event held at the Majlis Bandaraya Johor Bahru (MBJB) office on 8 February 2024, joining members of the public in supporting a more active, connected, and sustainable community.

JB Car Free Morning is a monthly initiative organised by Majlis Bandaraya Johor Bahru (MBJB) in collaboration with OCBC Bank, and is held on the second Sunday of every month. The programme aims to encourage healthier lifestyles, reduce carbon emissions, and create a welcoming space for the community to come together through various activities.

As part of the morning’s festivities, Southern Lion hosted an interactive booth to celebrate the launch of our newest products: Shokubutsu Mochi Hada and Shokubutsu Fresh Burst. To give the community a firsthand experience of these new ranges, we invited participants to follow our Instagram page and complete a brief survey. In exchange, visitors were treated to free samples of Mochi Hada, which provides a 2-in-1 face and body cleansing experience for "mochi-soft" skin, and Fresh Burst, designed for a revitalizing, natural deep clean.

Through its participation, Southern Lion reaffirmed its commitment to community engagement and sustainability, aligning with initiatives that promote positive social and environmental impact. Southern Lion remains committed to supporting meaningful initiatives that contribute to the well-being of society and looks forward to continuing its involvement in programmes that inspire positive change.