TOP, Malaysia’s No. 1 detergent brand, has launched TOP Ultra Nano Fresh Tech, the country’s first breakthrough technology that removes the hidden laundry enemy, Invisible Body Grime. This innovation penetrates deep into fabric fibres to eliminate malodour, leaving laundry hygienically clean and fresh with long-lasting fragrance in every wash.

At the launch event held at Courtyard by Marriott, Kuala Lumpur, Mr. Tomotaka Oka, Managing Director of Southern Lion Sdn. Bhd., said the new technology was developed based on research into consumer needs. “Consumers want more comprehensive laundry solutions. Our R&D team identified Invisible Body Grime as the No. 1 hidden cause of odour in clothes. That is why we created TOP Ultra Nano Fresh Tech, which goes beyond surface cleaning to remove grime that cannot be seen,” he said.

TOP has a long history of innovation. First launched in 1956, it quickly became one of Japan’s most popular detergents. In 1979, Enzyme Power TOP was introduced, a game-changing formula that added enzymes for superior stain removal. In 2003, TOP entered Malaysia as the first detergent with Anti-Malodour Technology for indoor drying. By 2014, TOP had established itself as Malaysia’s No. 1 detergent brand, a position it continues to maintain today through the steadfast support of retail partners and the loyalty of consumers.

With the introduction of Ultra Nano Fresh Tech in 2025, TOP once again pushes the boundaries of laundry care, ensuring Malaysians enjoy cleaner, fresher clothes every day.

Say goodbye to body odour and stubborn smells. Enjoy fresh, hygienically clean laundry in just one wash with TOP Ultra Nano Fresh Tech.

Get the new TOP Ultra Nano Fresh Tech at selected retail outlets today!