All timeline stories.


Launched new products with advance technology:

  • Mochi Hada Face & Body Shower Lotion in 2 variants
  • Mochi Hada Face & Body Shower Oil
  • Systema Sensitive and Gum Protection Toothpaste in 2 variants
  • Kodomo Lion Strawberry Mint Toothpaste
  • Fresh & White Natural Fresh Mint Toothpaste


Incorporated Lion Corporation Japan’s
Corporate Slogan “Life.Love.LION”
as part of our own Corporate Slogan.
We have made it our mission at Southern Lion
to contribute to ordinary life, everyday,
fulfilling the spirit of love.

Launched New and innovative products:

  • Top Turbo Concentrated Detergent in 2 variants
  • Top Plush Fabric Conditioner n 5 variants
  • Systema Advance Anti Plaque Toothpaste range with 3 variants


Celebrating 30 years of success and delivering our promise
of a better and healthier living for fellow Malaysians

Southern Lion launched a long term partnership with
Department of Wildlife & National Park (PERHILITAN)
to contribute to the Johor Elephant Sanctuary in August 2017


New Research & Development building and facilities to support product innovations


Expanded the Liquid Detergent Plant
to a newly acquired 2 acres site
to produce liquid detergent and fabric softener
for domestic and overseas market


Signing of MOU with Dept of Environment, Johor
as our commitment to contribute in efforts
to preserve the environment


New Drying Tower was built to support continuous market growth


Launched a new GMP  plant  to ensure high quality standard in producing Personal Care Products and cater to the increasing demand


Southern Lion celebrated our 20th anniversary, fulfilling consumer needs in Malaysia

Launched our Corporate Website and Consumer Careline
to provide sufficient information and channel
to receive feedback from consumers



Our Production Plant was certified
Halal by JAKIM to provide assurance
to our Muslim consumers

TOP Detergent became the
NO 1 Premium Powder Detergent
in Malaysian households

(TNS, consumer panel)

Kodomo Lion toothpaste
maintained its position as
the NO 1 Children’s Toothpaste


  • Certified ISO 14001 for an effective
    Environment Management System
  • Received GMP (Good Manufacturing Practice)
    certification for quality assurance and product safety