All timeline stories.
Launched new products with advance technology:
Incorporated Lion Corporation Japan’s
Corporate Slogan “Life.Love.LION”
as part of our own Corporate Slogan.
We have made it our mission at Southern Lion
to contribute to ordinary life, everyday,
fulfilling the spirit of love.
Launched New and innovative products:
Celebrating 30 years of success and delivering our promise
of a better and healthier living for fellow Malaysians
Southern Lion launched a long term partnership with
Department of Wildlife & National Park (PERHILITAN)
to contribute to the Johor Elephant Sanctuary in August 2017
New Research & Development building and facilities to support product innovations
Expanded the Liquid Detergent Plant
to a newly acquired 2 acres site
to produce liquid detergent and fabric softener
for domestic and overseas market
Signing of MOU with Dept of Environment, Johor
as our commitment to contribute in efforts
to preserve the environment
New Drying Tower was built to support continuous market growth
Launched a new GMP plant to ensure high quality standard in producing Personal Care Products and cater to the increasing demand
Southern Lion celebrated our 20th anniversary, fulfilling consumer needs in Malaysia
Launched our Corporate Website and Consumer Careline
to provide sufficient information and channel
to receive feedback from consumers
Our Production Plant was certified
Halal by JAKIM to provide assurance
to our Muslim consumers
TOP Detergent became the
NO 1 Premium Powder Detergent
in Malaysian households
(TNS, consumer panel)
Kodomo Lion toothpaste
maintained its position as
the NO 1 Children’s Toothpaste
