The Lion Dental Health Program is a social contribution program established in 1998 by Southern Lion Sdn Bhd. The main objective of the Lion Dental Health Program is to create awareness among the public of the importance of maintaining good oral hygiene for better overall health. The Program is targeted at children from the ages of 4-12 years as we believe that good oral hygiene must be cultivated from a young age.

The Program was developed by Lion Foundation of Dental Health (LDH), Japan a public interest incorporated foundation established by Lion Corporation. Throughout the years, our Malaysian team has localized the Program to make it a signature Program. The Program is tailored to suit the needs of the Malaysian public in terms of content and techniques.

The Lion Dental Health Program is conducted in a fun and interactive way to make it more interesting for the children. The Program includes a story telling session, tooth brushing demonstration, tips on good dental habits, a simple quiz session and a special appearance by our mascot, Mr Kodomo Lion.

As part of our commitment to create awareness on good oral hygiene, every child who participate in the Lion Dental Health Program will receive a Free Goody Bag containing a toothbrush, toothpaste and educational leaflet with dental tips.

Over the years, we have collaborated with Government Dental Clinics in states across Malaysia and also with the Malaysian Dental Therapists Association to conduct our Program.

Since we started the Program in 1998, we have reached out to more than 1 million children across Malaysia.